Adidas Faces Criticism Over Bella Hadid Ad for Retro 1972 Olympics Sneakers

Adidas backtracks after uproar over 1972 Olympic shoe redo using  pro-Palestinian model Bella Hadid - Washington Times

Adidas is facing criticism for a new ad featuring Bella Hadid promoting their retro 1972 Olympics sneakers. The backlash comes from some who feel the ad is insensitive and misrepresents the history of the original sneakers.

In the ad, Bella Hadid showcases the sneakers, which are styled to look like the ones worn during the 1972 Olympics. While many fans appreciate the vintage look, others are upset by the way the ad markets the shoes.

Hateful down to her shoes, Bella Hadid pushes Adidas sneaks from bloody '72  Olympics

Critics argue that the ad could be seen as disrespectful to the athletes and events from the 1972 Olympics. They feel that using such a historic moment to promote fashion might overlook the significance of the original sneakers.

Adidas has yet to respond to the criticism, but the controversy highlights the challenges brands face when revisiting historical themes in advertising.

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